The Story of TNI: Where Ancient Wisdom and Modern Vision Converge
In 1994, Utah food scientist John Wadsworth embarked on a journey in search of a little known fruit called “noni.” Seeking to develop a new supplement product for wellbeeing, John decided that noni — a fruit used by traditional cultures in Tahiti and other Polynesian islands — might be exactly what he was looking for. After an exhaustive effort to locate an adequate supply of noni fruit, logging months of research and finalising the product formulation
Early Promise to Global Prominence
Early in John Wadsworth’s efforts to bring noni to the world, he had a vision that people across the globe could benefit from its nutritional value and promoting properties. This vision — now shared by millions of people — has not been disappointing. In fact, in the twelve years since its launch, TNI has been one of the biggest success stories in the wellness industry:
• The company has seen incredible growth, with annual sales averaging in the hundreds of millions.
• The company also has hundreds of thousands of Indpendent Product Consultants (IPCs) worldwide.
• Its original TAHITIAN NONI™ Juice product continues to be a global bestseller.
• In addition, TNI has developed and released several other products that feature noni as their key ingredient, another testament to the remarkable value and versatility of the fruit.
Perhaps the most remarkable aspect of TNI’s story is that noni was the original exotic superfruit and that its flagship product was the original category creator of not only noni products, but also for noni-based beverages as well. And though the inception of TAHITIAN NONI™ Juice spurred the birth of numerous competitors, sales and brand recognition have continued to grow.
TAHITIAN NONI™ Juice created the Noni Based Superfruit beverage industry.
